About PERO

Launched in 2021, PERO by Veronique AA Lapeyre is a strategy-led communications consultanty helping purpose-driven organisations communicate with clarity, confidence and impact.

PERO believes in doing great work on projects that are good for people and good for the planet. 

Storytelling with soul, PERO connects you with your audiences and inspires them to take action - whether that’s conscious consumption, co-creating cultural experiences or participating in movements.

Collaborating with freelancers and specialists, PERO uses intuition, expertise and data to deliver strategic solutions for brands and cultural organisations.

Veronique deeply cares about and considers the role of intersectionality in projects and communications.

Part of PERO family:

Project Zanana focuses on transcultural conversations & connections. 

Newly launched, MirrorWaves Collective explores self exploration and collective learning through Coaching, Action Learning and Workshops.

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About Veronique AA Lapeyre

Veronique AA Lapeyre’s career places her at the intersection of communications, culture and digital. Veronique is a multi-hyphenate who works across strategy, programming, commerce, communications and digital.

Veronique is a highly specialised communications, marketing and digital strategist, with over 18 years experience working at a senior-level across the public sector, cultural and commercial companies based in Scotland with a global reach. 

Whether she is crafting strategic communications campaigns, coordinating eye-catching photoshoots, or launching websites, Veronique is known for her visual and engaging presentations.

Veronique has been asked to speak at Creative Edinburgh, Creative Mornings (Glasgow) and Fife Contemporary.

Mini CV

Current

  • Director, Scottish Contemporary Art Network

  • Freelance Communications Consultant with PERO

  • Coaching, Action Learning and Facilitation with MirrorWaves

  • BPOC-centred projects, resources and free coaching with Project Zanana

Previous

  • Head of Communications & Digital, Craft Scotland

  • Marketing & PR Manager, ERIBE Knitwear

  • Brand Communications Lecturer, Heriot-Watt University

Education

  • Nov 2023 – Jan 2025: Crisis Communications Diploma (Specialist), Chartered Institute of Public Relations

  • Jul 2021 – Aug 2021: Coaching & Action Learning (Accredited) Relational Dynamics 1st

  • 2013 – 2015: Professional Diploma in Marketing, Chartered Institute of Marketing

  • 2010 – 2012: Arts & Cultural Management (Masters), Queen Margaret University

  • 2005 – 2009: Anthropology & Classics (MA, 2.1), University of Glasgow