About PERO
PERO is part creative lab and part branding + communications agency.
PERO believes in doing great work on projects that are good for people and good for the planet.
Storytelling with soul, PERO connects you with your audiences and inspires them to take action - whether that’s conscious consumption, co-creating cultural experiences or participating in movements.
Collaborating with freelancers and specialists, PERO uses intuition, expertise and data to deliver strategic solutions for brands and cultural organisations.
PERO is an anti-racist agency, thinking through the role of intersectionality in projects and communications.
It is the brainchild of Scottish-Mauritian Veronique AA Lapeyre and its sister project is Project Zanana focuses on transcultural conversations & connections.
PERO’s creative lab houses founder Veronique’s creative practice (illustration, photography and writing). The Creative Lab focuses on one-off creative projects including events, research and writing that seeks to explore the conversations of the day.
About Founder
Veronique AA Lapeyre’s career places her at the intersection of culture and digital. Veronique is a new generation leadership and multi-hyphenate who works across strategy, programming, commerce, communications and digital.
Veronique is a highly specialised communications, marketing and digital strategist, with over 15 years experience working at a senior-level across the public sector, cultural and commercial companies based in Scotland with a global reach.
Whether she is crafting strategic communications campaigns, coordinating eye-catching photoshoots, or launching websites, Veronique is known for her visual and engaging style.
Veronique has recently joined the board of BE United as Chair. Be United advocates, nurtures and champions Black people working in the performing arts, screen and cultural sectors. She also sits on the Goldsmiths’ Center (London) Community Advisory Group focusing on broadening access amongst young people and underrepresented communities.
Being Scottish-Mauritian, Veronique is an advocate for anti-racism action. Her side-project, the Project Zanana launched in March 2018, to amplify Black, Asian, Mixed Heritage and People of Colour working in the creative industries from Scotland, and beyond. Project Zanana brings the community together across creative disciplines, sharing engaging stories and supporting ambitions.
Veronique has been asked to speak at Creative Edinburgh, Creative Mornings (Glasgow) and Fife Contemporary.
Mini CV
Current:
Head of Communications & Digital, Craft Scotland
Chair, BE United
Past:
Chair, Scottish Contemporary Art Network (Trustee 2017-2020, Chair 2020-2022)
Brand Communications Lecturer, Heriot-Watt University
Marketing & PR Manager, ERIBE Knitwear
Web Manager, Che Camille